Join Our Affiliate Program
Join the Lucky247 affiliate programme and partner with us to grow your revenue while offering your audience a reliable UK-facing online casino option. We work with publishers, streamers, content creators and marketing partners of all sizes. Our approach is straightforward: provide clear terms, practical marketing tools and ongoing support so you can focus on driving quality traffic.
Programme purpose
Our affiliate programme is built to create a mutually beneficial channel partnership. We aim to reward partners who bring engaged UK players through fair, transparent commercial models. Whether you run a comparison site, a streaming channel or social campaigns, we provide the tracking and support needed to convert and retain players responsibly.
Partnership benefits
- Flexible commercial options to suit different traffic types and business models.
- Payments in GBP with regular settlement cycles and clear invoicing.
- Dedicated affiliate support so you have a single point of contact for queries and campaign setup.
- Compliance-first approach designed for UK markets, helping to preserve long-term revenue.
- Creative assets and localised landing pages for faster campaign launch.
Commission structure
We offer several earning models including revenue share, CPA and hybrid arrangements. Partners can choose the structure that best aligns with their traffic and marketing goals. Commission rates and contract terms are agreed during onboarding and are reviewed periodically to reflect performance and compliance standards.
Tracking and reporting
All referrals are tracked through a reliable affiliate platform with real-time reporting. You get access to a partner dashboard showing clicks, registrations, deposits and pending conversions. We provide clear reporting on roundings and adjustments, and we run standard anti-fraud checks to protect partner payouts and campaign integrity.
Marketing tools and support
Partners receive a suite of marketing materials to support campaign performance: banners, landing pages, deep links, creative assets and campaign guidelines. Our affiliate team can advise on localised copy and optimisation best practice, and we run regular creative refreshes to keep campaigns performing.
Long-term cooperation
We view affiliate relationships as long-term partnerships. After onboarding we offer regular performance reviews, bespoke promotions for high-performing partners and scalable deals as your traffic grows. If you need bespoke tracking, technical support or payment arrangements, we work with partners to find practical solutions.
To get started or request more details, contact our team at [email protected]. We’ll reply with the programme brief and next steps.